A derelict mansion in Cockatoo, Victoria, dubbed Australia's most-viewed online property, has sold to a South Australian buyer for between $900,000-$950,000. Ranges First National Real Estate Belgrave and Cockatoo brokered the sale of the 5.26-hectare property featuring a 14-room house in "very poor state of repair," highlighting a potential trend of interstate buyers seeking unique opportunities. The agent suggests affordability relative to their home state and the "blank canvas" appeal of the large block are driving factors.
For Australian property professionals, this sale underscores several key points. Firstly, unique marketing is crucial, even for properties in disrepair. Emphasising the distinctiveness, in this case, its dilapidated charm, generated significant online interest. Secondly, understanding interstate buyer motivations is paramount. Are they seeking affordability, land value, or a lifestyle change? Thorough research is essential. Finally, due diligence is vital for both agents and buyers. Objective property assessments, environmental reports and understanding council regulations are critical. Transparency regarding the property's condition and sound client advice are paramount for agents listing fixer-uppers. This sale highlights that even challenging properties can attract buyers with a specific vision, underlining the need to cater to niche markets and understand evolving buyer behaviours in the Australian property landscape.