CoreLogic and Jellis Craig Joint Venture: Digital Boost for Aussie Property

CoreLogic and Jellis Craig Joint Venture: Digital Boost for Aussie Property

CoreLogic and Jellis Craig, two prominent players in the Australian property market, have strengthened their partnership, forging a new digital marketing platform designed to boost agent performance and improve vendor outcomes. This follows a 12-month tender process, with CoreLogic emerging as the preferred provider for Jellis Craig’s new digital advertising solution.

A New Era in Digital Real Estate Marketing: Jellis Craig Reach

Jellis Craig Reach, the newly implemented platform, utilizes CoreLogic’s advanced tools and automated advertising. Developed as an evolution of the existing Digital Impact platform, this initiative aims to provide greater value for agents and vendors in the competitive social media landscape. The platform promises a more tailored approach to digital marketing, focusing on driving qualified buyers and vendors to Jellis Craig’s online presence.

Improved Value for Clients and Agents

Nichola Emmins, Head of Marketing at Jellis Craig Corporate, highlighted the value proposition. “We’ve seen strong results from CoreLogic’s digital advertising capabilities in driving buyers and vendors to our website,” she stated. “Publishing our own content and driving consumers back to the Jellis Craig ecosystem delivers significant value to vendors, agents, and our overall business.” This strategic approach aims to maintain and grow market share within the Jellis Craig network.

Josh Symons, Head of Real Estate Solutions at CoreLogic Australia, echoed the sentiment, emphasising the platform’s ability to provide enhanced marketing capabilities for Jellis Craig agents. “Jellis Craig Reach gives agents a powerful tool for targeted marketing and superior vendor results,” he commented. “This partnership enables their team to achieve increased buyer and seller engagement and unlock new growth opportunities.” This aligns with evolving industry shifts towards sophisticated digital marketing.

Key Features and Benefits of Jellis Craig Reach

The Jellis Craig Reach platform leverages Jellis Craig’s extensive and connected database to deliver targeted campaigns, a key competitive advantage. Crucially, it differentiates itself from generic social media advertising by focusing on engagement, not just impressions. This promises more qualified leads, driving genuine inquiries that lead to successful results. Key benefits of the new system include:

• Exclusive access: Jellis Craig Reach is exclusive to Jellis Craig agents, providing a competitive edge in attracting new listings and fostering vendor satisfaction.
• Advanced targeting: The platform leverages data insights to reach active buyers, previous inquirers, and even untapped passive buyers.
• Enhanced buyer engagement: The goal is to create a smoother path toward property views, fostering a positive experience for potential buyers.
• Automation and efficiency: Streamlined workflows reduce manual effort for agents while optimising campaign performance.
• Data-driven insights: Detailed reporting allows Jellis Craig to evaluate campaign effectiveness and return on investment (ROI).

Industry Context and Implications

The partnership between CoreLogic and Jellis Craig highlights the crucial role of advanced digital marketing in the modern Australian property landscape. This initiative builds on a proven history of collaboration between the two companies, suggesting a successful approach to leveraging digital resources for the benefit of agents and clients. It directly addresses the growing reliance on online channels and strategies in real estate transactions. The success of this new platform is crucial for Jellis Craig to maintain its competitive position amongst other real estate giants in the market.

While it promises a positive impact, the effectiveness of this new platform will be scrutinised in the coming months, including evaluation against traditional marketing methods and competitor responses.

This article is based on a report from www.therealestateconversation.com.au titled “CoreLogic and Jellis Craig strengthen partnership to drive digital success”. You can find the original article here: https://www.therealestateconversation.com.au/news/2025/03/13/corelogic-and-jellis-craig-strengthen-partnership-drive-digital-success/1741828172